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You Need to Include Sales Rep Talent Mapping in Your Business Strategy. Here's Why

For sales organizations, talent management is of critical importance. After all, according to Forbes, staff turnover in sales organisations exceeds 20 percent, while the CSO Insights 2016 Sales Enablement Optimization Study found that 60.7 percent of sales companies now report new recruits’ average ramp up times of seven months or more.

Clearly, this poses a lot of challenges and talent mapping has a role to play in the solution, because it combines elements of talent management with strategic workforce planning. Here, we take a more detailed look at the benefits of talent mapping for your sales reps and explain how it can help to ensure you have the necessary skills at all times.

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