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Over the last two years, the technological advancement has dramatically changed people's interaction skills, perception, and information consumption. This has a positive effect (most notably) on Mobile recruitment as job seekers apply for jobs on mobile. As a result, recruiters have to adapt and work towards capturing the attention of today’s job seekers.
When over a million job seekers are hooked on to their mobile devices, it only seems rational for the hiring processes to get accustomed to the mobile medium.
Here are six reasons why recruiters should use mobile devices -
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It’s just the tip of an iceberg – smartphone penetration set to proliferate
If you think smartphones have massive penetration already, here’s some news that will shake you. Studies suggest that smartphone penetration will increase by 20% by 2017, elevating the number of smartphone users to 262 million! That is close to the number of monthly active Instagram users worldwide! This just proves that, with the advent of smartphones, more people will have access to one major resource for job hunting, a mobile.
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Smartphone is the last contact before hitting the bed
Twenty years ago, kids would go to bed after their parents bid them goodnight. Today, youth go to bed with their phones beside their pillow. Nielsen's report says, about 60% of the youth sleep with their phones close by and 48% of the smartphone users are less than 25 years of age! With the skyrocketing demand for smartphones, sales are expected to grow at more than 71% in the years to come. So, if you have a job to offer, the chances are that it will be seen by someone on a smartphone rather than any other device.
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Mobile traffic surpasses PC traffic
This internet traffic news will surely make your jaws drop. Last year, a staggering 60% of the online traffic came from smartphones, ousting the traffic from laptops. If the trend continues, the figures will completely give laptops the slip in no time!
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What's viral is first viewed on mobile devices
The number of people watching videos on their mobiles is snowballing. With the number of views per day on mobile devices touching 200 million, it just gives you more incentive to switch to mobile devices for hiring!
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India isn't far behind in this techno-game
Did you know India is the third fastest growing app market in the world now? Indians have always been quick to adapt to technological advances and the transition to mobiles has been a piece of cake. A smartphone user in India spends close to an hour a day using mobile apps. If that’s not enough, MoM addition is 8 million devices, with 150 million apps downloaded every month! Android and iOS collectively contributes to 94% of the market!
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Job seekers are using their phones to find jobs
Studies show that a significant percentage of candidates use their mobiles for job hunting. And when we say significant, close to 65% users are finding jobs through their mobile devices. The hiring-compass needle is pointing in just one direction and that direction is mobile.
Get your recruitment processes mobile and be a pioneer by being an early adopter instead of being left behind! Go Mobile Hiring.
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